The cost is not the problem. $55 covers up to 750 photos. The application process is what stops people.
Registering photographs correctly is tedious bookkeeping at best. Our system reduces the pain so you can Copyright Now and get the gain.
Statutory damages and attorney's fees are only available if the work was registered before the infringement began, or within three months of first publication. Miss that window and you are left with actual damages, which for a single photo is usually a licensing fee, minus the cost of a lawyer you now have to pay yourself.
Copyright exists the moment you press the shutter. Registration is the part that gives it teeth, and it is the part most working photographers never get around to.
In the digital age your images circulate anywhere and everywhere, and now they are training data. Registering your work has never mattered more than it does in the age of AI.